Privacy Policy

Last Updated: July 11, 2016

This Privacy Policy (the “Policy”) describes how we at MM Vintage, in operating this website (the “Site”), handle the information we collect from users of the Site. We want to be sure you understand our practices and how we strive to protect any personal information collected by the Site. By using the Site, you agree to the terms and conditions of this Policy.

We may update this Policy at any time. Any changes to the Policy will become effective upon the date of our posting of the revised Policy on the Site. If you use the Site following that date, you will be deemed to have accepted the Policy’s updated terms.

1.    What Types of Information Does Collect? collects “Personally Identifiable Information” (or “PII”), which is information that identifies you as an individual, such as your full name, address, email address, birth date, credit or debit card number, etc., when you register to create an account or when you make a purchase. We also collect PII from you when you submit it to join our mailing list.

The Site also collects information that is not PII but relates to your use of the Site. Non-PII is aggregated information, demographic information and any other information that does not reveal your specific identity. Non-PII is “passively” collected from you through browser navigational tools, such as cookies. These types of technologies enable the Site to compile statistics about our daily number of site visitors or specific page requests, while not identifying you personally, other than by your IP address, which is the Internet Protocol address of the computer that you use to access the Site. We use Google Analytics to help us with this type of statistical compilation. You can learn about Google Analytics at

You can set your browser to accept all cookies, to reject all cookies, or to notify you whenever a cookie is offered so that you can decide each time whether to accept it. However, refusing a cookie may in some cases preclude you from using, or negatively affect the display or function of, the Website or certain areas or features of the Website. To learn more about cookies, please visit

We use the following cookies on the Site:

_session_id, unique token, sessional. This allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit, no data held. This cookie tracks for 30 minutes from the last visit, and is used by our Site provider’s internal statistics tracker to record the number of Site visits.

_shopify_uniq, no data held. This cookie expires at midnight (relative to the visitor) of the next day after a visit, and counts the number of visits to a store by a single customer.

cart, unique token. This cookie expires after two weeks. It stores information about the contents of your cart.

_secure_session_id, unique token. This is a session cookie only.

storefront_digest, unique token. This cookie persists indefinitely. If the shop has a password, this is used to determine if the current visitor has access.

PREF, persistent for a very short period. This cookie is set by Google and tracks who visits the store and from where.

2.    How Do We Use the Information We Collect Through the Site?

a.    PII. We may use the PII that we collect through the Site for any or all of the           following purposes:

        i.    Responses to Requests. We may use PII about you to respond to your requests, such as to fulfill your purchase requests, send you publications or other information, and to answer your questions.

        ii.    Communications with Our Subscribers. If you join our mailing list, we will send you newsletters or other notices to inform you of information relevant to M Vintage and to offer you products, programs, or services that we believe may be of interest to you. You may opt out of receiving such communications, as described in those communications and in Section 4 below on managing your PII.

        iii.    Internal Business Purposes. We may also use PII about you for our internal business purposes, such as data analysis, audits, enhancing our website, identifying usage trends and determining the effectiveness of our promotional messaging. 

b.    Other Information. We use non-PII to help improve the Site, such as by analyzing usage of certain pages or functions on the Site. We may also use non-PII for other purposes, but if we were to combine it with any data so that it became identifiable to you or another person, we would then treat it as PII in accordance with this Policy.

3.    With Whom Do We Share PII Collected Through the Site?

a.    Shopify. Our store is hosted on Shopify Inc. Shopify provides MM Vintage with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s databases and the general Shopify application, on a secure server behind a firewall. If you choose a direct payment gateway to complete your purchase, Shopify stores your payment card (e.g., credit or debit card) information in an encrypted form, consistent with the Payment Card Industry Data Security Standards (PCI-DSS). The Shopify direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands such as Visa, MasterCard, American Express and Discover. Your purchase transaction data is stored as long as is necessary to complete your purchase transaction; after the transaction is completed, your purchase transaction information is deleted. For more information on Shopify, you may wish to read Shopify’s Terms of Service (hyperlink) or Privacy Statement (hyperlink).

b.    Other Operational Partners and Third Party Service Providers. We may share PII with unaffiliated third parties, in addition to Shopify, who provide us with services, such as to conduct order fulfillment, to provide technology, to undertake data analysis, or to perform similar services we may request. In general, the third-party providers used by us will only collect, use and disclose your PII to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies with respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which they will handle your PII.

c.    Acquirers or Assignees. In the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of MM Vintage or its assets, we may transfer any and all information that we collect from Site users to the acquiring party or assignee.

d.    Entities Entitled Under Law . We may disclose PII about you to others as we believe to be appropriate in the following circumstances: (i) when required by applicable law, including laws outside your country of residence; (ii) to comply with legal process; (iii) to respond to requests from public and government authorities; (iv) to enforce the terms and conditions for use of the Site, including this Privacy Policy; (v) to protect and defend our rights and property; (vi) to protect the interests and safety of MM Vintage or others; and (vii) to permit us to pursue available remedies or limit the damages that we may sustain. We have no obligation to notify you of such disclosures, except as required by applicable law.

4.    How Can You Manage PII You Submit?

a.    Managing Communications With You. If you no longer wish to receive emails from us on a going-forward basis, you may opt-out of receiving such emails by following the “unsubscribe” directions on the e-mails, or by emailing We will endeavor to comply with your request as soon as reasonably practicable. 

b.    Updating or Correcting PII. If you would like to review, correct, update or remove PII about you that you previously provided to us, you may do so by visiting your “member settings” page. If you are unable to locate that page, please inform us by sending us an e-mail at For your protection, we will only implement such requests with respect to the PII associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request.

We will endeavor to comply with your request as soon as reasonably practicable. Please note that we are not responsible for correcting, updating or deleting any information in the databases of third parties with whom we have already shared your PII.

5.    How Do We Protect and Maintain PII Collected Through the Site?

a.    Security. We use reasonable organizational, technical and administrative measures to help protect against the loss, misuse and alteration of the information under our control. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with an AES-256 encryption. However, no data transmission over the Internet or data storage system can be guaranteed to be 100 percent secure, so please do not send us information you consider confidential via e-mail. It is your personal responsibility to secure your own copies of your passwords and related access codes for our online resources.

b.    Data Integrity and Retention. We will retain PII about you for the period necessary to fulfill the purposes outlined in this Policy or MM Vintage’s data retention policies unless a longer retention period is required by law.

c.    Third-Party Sites. The Site may contain links to third-party websites, such as the websites of the third parties that sponsor our programs. These linked sites are not under MM Vintage’s control and we are not responsible for the privacy practices or the contents of any such linked site, or any link contained in any linked site. If you provide any PII through any such third party website, your transaction will occur on such third party’s website (not this Site) and the PII you provide will be collected by, and controlled by the privacy policy of, that third party. We recommend that you familiarize yourself with the privacy policies and practices of any such third parties, which are not governed by this Privacy Policy.

6.    Collection of PII by Others Through Our Site. We do not allow others to collect the PII of visitors to our Site by tracking such visitors’ usage of either our Site or other websites.

7.    Use of the Site by Children. This Site is not directed to children under the age of thirteen (13), and we do not knowingly collect PII from any children under age thirteen (13). If you are under age thirteen (13), please do not submit any PII to us.

8.    International Transfers and Processing of PII. By providing your PII to the Site, you unambiguously consent to the transfer of such PII to, and the collection, retention and processing of such PII in the United States and other countries or territories. As an example, if you are located in Canada or the European Economic Area and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

9.    Contacting Us. If you have any questions or concerns related to this Privacy Policy or the information practices of this Site, please send us an e-mail at, or write or call us at the address/phone numbers below.

MM Vintage, 4715 S. Alameda Street, Los Angeles, California 90058